Traditional Marketing vs Content Marketing

Confused about how traditional marketing fits in with new marketing? Here is how it works:

• Advertising – Paying for placement.
• Native Advertising – Placement of valuable and relevant content on a third-party site. (when you don’t have your own audience)
• Content Marketing – Valuable content on your own site. Content marketing increases in value over time, it never runs out unlike Traditional marketing.

Traditional Marketing interrupts an experience. Like a radio ad, or a paid advert on Facebook it doesn’t add any value to your online experience, and it disrupts your flow.

Content Marketing is organic, it enhanced the experience by providing useful content that the user wants. To help not sell. It puts the customer first not the product or service.

Why is content marketing more effective than traditional marketing?  Because 70% of people are now ad blind and will tune you out. People know when they are being sold to. And they don’t like it.

A lot of traditional marketers get confused and think advertorial content is content marketing. Native advertising is not advertorial. Content marketing is the exact opposite of what traditional marketers are used to. It’s non-interruption marketing, which adds value to the experience and truly helps your audience. Creating content that people actually want and need and find useful or interesting enough to share.

It is still very much about getting new customers, it is just organic.

Traditional marketing base their campaigns around events. Only when there is a new product or service to market. You can tell a traditional marketing person because they are non stop advertising. You never see them sharing anything useful or fun not even on their own pages. They aren’t having any conversations outside of their own circles. It is all about pushing that advertorial content or sharing their own “experiences” like a social media influencer would, except they do nothing else.  Successful social media influencers have natural conversations, their audience feels they know them and are part of their journey, not being talked at. Content Marketers know how to continually provide useful content even when they have nothing to sell. They are engaged at all times online even when it doesn’t apply to their job.

Can they work together?

Actually, the two should work together.  Especially if you don’t have enough of an audience to drive your content.  Native advertising is a great way to (legally) steal audience and promote your own page.

Traditional advertiser who see the value of content marketers and social media influencers are far more likely to stay relevant and provide the most useful service to their clients.

Build trust over the long term by providing relevant, useful information. Work with people who can show you measurable success not superficial results that only look good on the surface. The best part about social media marketing vs traditional marketing is that unlike traditional marketing you can actually track your results. You can’t tell how many people actually saw and engaged with your newspaper ad, but you can see exactly how many people likes and engaged with your post.