When Mermaid Kariel called us from her shell phone and asked for help with this music video we were like of course! Everyone knows when you help a mermaid you get a wish.
And Mermaid Party hit 1 millions views, proof that there ain’t no party like a Mermaid Party
Mystery Manapua Challenge gets 500,00o views in 3 days
We surprised the 808 Viral team with special “custom” Manapuas.
Some were great like Snicker Bars. But some…..well you will just have to watch for yourself. (Sponsored by Honolulu Kitchen and Haul2hi)
The Spam Mac video was so effective it was picked up on by the news after people from Florida to New Zealand attempted to order SPAM MACS.
Due to the influx of requests, McDonald’s Hawaii has reportedly been working to make SPAM available after 10:30 am so people can customize their Big Mac’s to include SPAM.
Check it out!
808Viral shared this artist Amanda Joe Bowers photo, and within 12 hours she could not handle anymore orders. The post reached over 400,000 people in 3 days and her store sold out and she had to set up something new to handle all the back orders. We received a nice card from her with some of her products thanking us as it had given her a full time job doing what she loves.
808Viral exceeded 100,000 followers since it was started, in just 5 months.
On June 10th we launched 808Viral.com Hawaii’s first Viral/Trending content media website. On the first day in just 4 hours the site received 10,000 unique views.
That same week Pashyn hit one of Hawaii’s biggest viral videos called PIDGIN SIRI.
A great week for team Media-HI/808Viral!
Confused about how traditional marketing fits in with new marketing? Here is how it works:
Traditional Marketing interrupts an experience. Like a radio ad, or a paid advert on Facebook it doesn’t add any value to your online experience, and it disrupts your flow.
Content Marketing is organic, it enhanced the experience by providing useful content that the user wants. To help not sell. It puts the customer first not the product or service.
Why is content marketing more effective than traditional marketing? Because 70% of people are now ad blind and will tune you out. People know when they are being sold to. And they don’t like it.
A lot of traditional marketers get confused and think advertorial content is content marketing. Native advertising is not advertorial. Content marketing is the exact opposite of what traditional marketers are used to. It’s non-interruption marketing, which adds value to the experience and truly helps your audience. Creating content that people actually want and need and find useful or interesting enough to share.
It is still very much about getting new customers, it is just organic.
Traditional marketing base their campaigns around events. Only when there is a new product or service to market. You can tell a traditional marketing person because they are non stop advertising. You never see them sharing anything useful or fun not even on their own pages. They aren’t having any conversations outside of their own circles. It is all about pushing that advertorial content or sharing their own “experiences” like a social media influencer would, except they do nothing else. Successful social media influencers have natural conversations, their audience feels they know them and are part of their journey, not being talked at. Content Marketers know how to continually provide useful content even when they have nothing to sell. They are engaged at all times online even when it doesn’t apply to their job.
Can they work together?
Actually, the two should work together. Especially if you don’t have enough of an audience to drive your content. Native advertising is a great way to (legally) steal audience and promote your own page.
Traditional advertiser who see the value of content marketers and social media influencers are far more likely to stay relevant and provide the most useful service to their clients.
One of our favorite things to do is create food content. Each of us have a background in cooking. My first Food video on Cooking Vines hit POPULAR NOW. “Breakfast Spam Musubi” went viral getting over a million views and has been copied by several Japanese cooking shows.
I decided it was time to create a food themed Facebook page and Hawaii Food Porn was born. I knew I needed something to get attention to the new page so I decided to do something silly. And SPAM OREOS was born.
